Since founding Pico in 2004, we have designed every collection ourselves. More than twenty years later, that process remains unchanged. We still draw every collection in Copenhagen.

Behind every Pico piece lies more craftsmanship than most people realise.

Our acetate accessories begin with high-quality cellulose acetate, a beautiful and durable material that has been used for generations. Each shape is precision-cut, polished for hours, and finished by hand before the final details are assembled.

Our glass hearts have been made especially for Pico by the same family-owned glass workshop in the Czech Republic since 2004. More than twenty years later, they remain just as loved today as when we first introduced them.

From the start, we have had our own workshop. Every piece of jewellery passes through it before reaching our stores. We assemble, inspect and finish each product with care, ensuring it meets the standards Pico is built on.

We only produce what we need. Rather than manufacturing large quantities in advance, we make our jewellery continuously throughout the season. This lets us avoid overproduction and give every piece the same care.

We don't believe in creating something new just for the sake of it. Instead, we refine and evolve our collections so they can be worn and loved for many years.

Some of our earliest designs are still in our customers' hands, more than twenty years on.

From our workshop in Copenhagen to our stores and selected retailers around the world, every Pico piece reflects the same philosophy: thoughtful design, careful craftsmanship, and objects made to be worn every day.

At the heart of Pico is personal connection. That's why you'll find us not only online, but also in our four physical stores, where our team is ready to help. Here you can feel the quality and see the details that make a Pico piece recognisable at a glance.