At the heart of Pico is personal connection. That's why you'll find us not only online, but also in our four physical stores, where our team is ready to help. Here you can feel the quality and see the details that make a Pico piece recognisable at a glance.

As pioneers in the industry, we design everything in-house. We combine two decades of experience with modern security, which is why we have been an e-mærket-certified webshop since 2021. This is your guarantee of a secure transaction, administered by leading Danish trade and consumer organisations including Dansk Erhverv and the Danish Consumer Council.

When you choose Pico, you choose more than twenty years of Danish design history, with an uncompromising approach to style, service and security.

To offer the best quality at fair prices, we choose our materials carefully. We primarily use gold-plated brass, an alloy of copper and zinc, and sterling silver.

Our silver is sterling silver, 925: 92.5% pure silver, with the remainder mostly copper, which helps your jewellery last. For plating, we use 24-carat gold or fine silver.

We do not sell any jewellery containing nickel.

Even pieces made to last need care. Store your jewellery away from direct sunlight and out of damp places like the bathroom.

Keep it away from water, soap, cosmetics, oils and perfume, all of which can cause discolouration and tarnishing. Take your pieces off before sleeping or exercising.