About Us


We are a Danish jewellery and accessory brand founded by Anne-Marie Pico in 2004. We are flourishing and ambitious, having just opened our fourth shop and expanding our sales internationally.   


At Pico, we find that jewellery and accessories are a perfect and accessible way to express oneself. When and what kind of pieces people wear is very individual.
We therefore wish to create a ‘walk in closet’ of jewellery, timeless staples and trendy pieces for every mood and season.
We therefor believe that prices need to be reasonable, without compromising on the quality of the materials we use.

All the jewellery and accessories are designed by Anne-Marie herself.
Our workshop produces the jewellery, while our hair- and other accessories are produced globally. Nearly all our products are hand-made.


To be able to offer the best quality for great prices, we consider materials carefully. We therefore primarily use gold-plated brass and sterlingsilver.

Brass is an alloy metal made out of copper and zinc.

Our silver is Sterling Silver, 925. This means 92,5% pure silver, the remaining part is mostly copper, to make sure your jewellery lasts.
The gold we plate with is pure gold, this means the gold we use is 24 karats. And when we silver plate, we use fine silver.

We do not sell any jewellery that holds nickel. 


Even though we do our best to offer jewellery and accessories that will stand the test of time, it is very important that you treat your pieces with care. Store your jewellery and accessories away from direct sunlight, and not in damp places like your bathroom. 

Keep your jewellery and accessories away from water and other chemical agents to avoid discoloration and tarnishing. Soap, cosmetics, oils and perfume can affect the jewellery.  Don't sleep and exercise with your jewellery.

If you're interested in more information about our materials and care, then we refers to our Care & Materials Guide