About Us

The Story of Pico Copenhagen: Danish Design Since 2004

"You can always tell when someone is wearing a Pico" 
– A compliment we often receive from our customers, and our greatest source of pride.

Danish Design and Personal Service

Since 2004, Pico Copenhagen has been driven by deep professional pride. What began as a vision to bring color and quality into everyday life has today made us Denmark's leading brand for hair ornaments and accessories.


Visit us in our 4 physical stores

At the heart of Pico is the personal connection. That is why you won't just find us online, but also in our  4 physical stores, where our dedicated staff is ready to help you. Here, you can feel the quality and see the unique details that make it possible to spot a genuine Pico clip in the streets

Leading Expertise and Your Peace of Mind

As pioneers in the industry, we design everything in-house. We combine two decades of experience with modern security; therefore, we have been a  certified e-mærket (e-labeled) webshop since 2021. This is your guarantee for a secure transaction, backed by major Danish trade and consumer organizations such as Dansk Erhverv and The Danish Consumer Council.

When you choose Pico, you choose more than 20 years of Danish design history and an uncompromising approach to style, service, and security.

Materials
To be able to offer the best quality for great prices, we consider materials carefully. We therefore primarily use gold-plated brass and sterlingsilver.

Brass is an alloy metal made out of copper and zinc.

Our silver is Sterling Silver, 925. This means 92,5% pure silver, the remaining part is mostly copper, to make sure your jewellery lasts.
The gold we plate with is pure gold, this means the gold we use is 24 karats. And when we silver plate, we use fine silver.

We do not sell any jewellery that holds nickel. 

Care
Even though we do our best to offer jewellery and accessories that will stand the test of time, it is very important that you treat your pieces with care. Store your jewellery and accessories away from direct sunlight, and not in damp places like your bathroom. 

Keep your jewellery and accessories away from water and other chemical agents to avoid discoloration and tarnishing. Soap, cosmetics, oils and perfume can affect the jewellery.  Don't sleep and exercise with your jewellery.

If you're interested in more information about our materials and care, then we refers to our Care & Materials Guide